Vision and strategy

Our vision

At Nilfisk we have a clear vision. We want to lead intelligent cleaning to make our customers’ business smarter. See our vision film and learn more.
Building the future of cleaning

Technology is enabling smarter and more innovative cleaning solutions. At Nilfisk we see great potential in the technological development, and we have a clear vision of making our customers’ business smarter through intelligent cleaning solutions. 

Our strategy “Nilfisk Next” allows us to embrace the future opportunities and harvest the benefits of new technology. 

Nilfisk Next consists of four clearly defined strategic drivers.


The four strategic drivers set a clear direction for the future development of Nilfisk. The drivers guide a number of significant transformations which will be implemented across the organization over the coming years. Transformations which will benefit customers and employees and ensure that we reach our vision of leading intelligent cleaning to make our customers’ business smarter​.