December 7, 2017 – Nilfisk, a leading global supplier of professional cleaning equipment, is announcing two new members of the Global Leadership Team. Camilla Ramby has been appointed Head of Marketing and Casper Brorsen will take on the role as Head of Strategy & Business Development.
The two experienced profiles will help drive the continued transformation of Nilfisk. Hans Henrik Lund, CEO for Nilfisk comments:
“Times are changing, in the cleaning industry as well as in Nilfisk. New business models are arising and digital opportunities for engaging with customers are evolving rapidly. At Nilfisk, we are committed to being at the forefront of this development, which is why we are extremely pleased to welcome two strong profiles to the leadership team. They both bring valuable experience from their fields and will be instrumental in making Nilfisk a more customer and service-driven company.”
Driving strategy and commercial business development
For the past seven years, Casper Brorsen has held several leadership positions within commercial development, innovation and strategy execution especially within the service area in Falck, a global leading provider of emergency services. Prior to this, he has worked in investment banking, venture capital and private equity.
“Nilfisk has embarked on an exciting journey with an increased focus on digitalization and robotics. I look very much forward to being a part of this next chapter for Nilfisk and to apply my knowledge and experience with strategy and commercial business development to support a successful business transformation,” says Casper Brorsen, who will start as Head of Strategy and Business Development, in January 2018.
Optimizing the customer journey through analytics
Camilla Ramby comes to Nilfisk directly from the banking industry. Prior to this, she has been at telecommunications companies for more than 10 years. There, she transformed the marketing area through the intelligent use of data and optimized the digital customer journey.
“There is a lot of potential in Nilfisk, and I strongly believe that we can optimize the customer journey through more extensive use of data across markets. So I am truly excited to join the leadership team in Nilfisk and accelerate this development further,” says Camilla Ramby, who will start as Head of Marketing, in March 2018.
The two new profiles will join the Nilfisk Leadership Team, currently consisting of 10 members headed by Hans Henrik Lund, who was appointed CEO for Nilfisk in 2017.
Nilfisk is a global market leader with headquarters in Denmark. Nilfisk has sales companies in 45 countries and with an additional strong distributor network, Nilfisk markets and sells products and services in more than 100 countries worldwide. Nilfisk is one of the world’s leading providers of professional cleaning equipment and services, with 5,600 employees and an annual turnover of EUR 1.059m (2016). Nilfisk is listed as a large cap company on the Copenhagen Stock Exchange. www.nilfisk.com.
Nilfisk Media Relations: Louise.firstname.lastname@example.org, +45 29211749