01 MARCH 2012

Nilfisk Dealers Celebrate New Strategy With Trip To Italy

Nilfisk have announced a major change to its’ indirect sales structure in the UK.

Dan Skeates, formally Regional Sales Manager, has been appointed to the position of Dealer Sales Manager and assumes responsibility for the national dealer network across the UK and Northern Ireland.

The strategic change will see a national focus on partnerships with the UK wide dealer network, facilitating future growth for all parties.

The new initiative kick starts with a 22 strong, product training trip to the Nilfisk training centre at Guardamiglio in Italy. The purpose built training school will host full product training on all floor care equipment and outdoor machines including the recently acquired Egholm and Jungojet range of grounds maintenance and utility machinery.

Dan Skeates commented on the expectations of the new initiative and how it has been received across the UK; ‘We have enjoyed good growth in our dealer sales over recent years but within this it has become clear that the needs of our dealers are substantially different from that of our direct customers. In order to best deliver against their expectations we need to focus specifically on the elements that will enable us both to flourish. Individual, one to one management, attention is key to this and I have been delighted by how well this information has been received. I very much look forward to meeting the challenges that the future presents.’