Some of our brands carry a legacy of more than 100 years, covering a wide range of cleaning applications and requirements. There are 20 product brands in the Nilfisk Group. In addition to our two global brands, Nilfisk and Viper, we have a number of strong regional and local brands.
Browse through our strong brand portfolio and learn more about each brand:
Nilfisk is our premium global brand recognized for bringing high quality floorcare machines, reliable high pressure washers, industrial vacuum cleaners, outdoor cleaning equipment and a wide range of trusted aftermarket services to the professional cleaning industry. In addition, consumer vacuum cleaners and consumer high pressure washers are marketed under the Nilfisk brand. The Nilfisk brand dates back to 1906. Today, Nilfisk products are sold both directly by our own sales companies and through a strong, global network of dealers in total covering more than 100 markets.
Viper was acquired by the Nilfisk Group in 2007 with the purpose of significantly increasing our presence in the mid-market for professional cleaning equipment. Both then and today, Viper is well-known for providing reliable, easy-to-use and service-friendly floorcare products with a strong focus on providing the best possible quality/price ratio. Viper products are sold globally primarily through dealers.
The American “Advance Machine Company” was acquired by the Nilfisk Group in 1994. The acquisition significantly expanded the market coverage of Nilfisk in the high-end segment for professional cleaning in the US. Advance Machine Company was rebranded in 2017 to ‘Advance by Nilfisk’ marketing a complete floorcare portfolio, ranging from carpet care equipment to floor scrubbers and sweepers.
Clarke originally manufactured sanding machines designed specifically for sanding and restoring wood bar tops. However today, US based Clarke has a strong reputation for providing rugged, reliable and trusted floor maintenance equipment for a variety of commercial markets. In 1998, Clarke became part of the Alto Group, which was later acquired by the Nilfisk Group.
Pressure-Pro is a leading manufacturer of pressure cleaning equipment in the US. The company was founded in Florida in 1994 and acquired by the Nilfisk Group in 2015. Today, the company offers a complete range of professional high pressure washers for the mid-market designed to deliver high quality at an affordable price.
Hydro Tek is a US based manufacturer of industrial pressure washers. Hydro Tek was founded in 1984 and acquired by The Nilfisk Group in 2015. The product range, which includes premium high pressure washers for the industrial segment, features stainless steel, modular customizability and premium accessories.
In 1971 HydraMaster was the first US based company to nationally sell truck mounted carpet cleaners. The company became part of the Nilfisk Group in 2009 and today the brand is recognized as an industry leader in manufacturing truck mount cleaning systems, accessories and chemicals.
WAP, which was one of the first cleaning companies established in Germany, provides high pressure washers and floor care products to selected markets across the world. In 1998, WAP became part of Alto Group which was acquired by the Nilfisk Group in 2004.
Nilfisk FOOD targets customers within the food industry. Through a specialized portfolio of low pressure cleaning equipment, Nilfisk FOOD is globally recognized for providing solutions and systems tailored to the stringent requirements of the food industry.
DEN-SIN offers a wide range of water blasting equipment ranging up to 2500 bar catering to industries such as marine, building and construction, automotive and power plants. DEN-SIN was part of the Alto Group which was acquired by the Nilfisk Group in 2004.
CleanMaster is the chemical line of HydraMaster offering a targeted line of chemicals for the HydraMaster range of carpet cleaners.
US based Hot2Go provides a range of hot water pressure washers built with industrial components for heavy duty use. All products are tailored to the industrial segment and designed to tackle the toughest cleaning jobs.
Australian-based Kerrick, founded in 1937, was acquired by the Nilfisk Group in 2015. Specializing in commercial and industrial cleaning equipment aimed at the mid-market, Kerrick provides a wide range of vacuum cleaners, high pressure pumps and water blasters as well as customized designs and solutions.
The Alto Group was formed in 1998 from the merging of 10 global brands within the cleaning industry. In 2004, the Nilfisk Group acquired the Alto Group with the purpose of further strengthening the market access for Nilfisk. The ALTO brand is presently used in selected markets and is recognized for providing high quality high pressure washers for a vast range of industries.
Floor Cleaning Machines Ltd, also known as Contractor, is a market leading provider of repair and preventive maintenance in the UK. Contractor primarily serves contract cleaners and retail customers throughout the UK offering all-inclusive service agreements for the maintenance of floor cleaning machines. Contractor was acquired in 2015 to expand the service offering in the UK market.
Magnum is a premium brand of industrial high pressure washers designed for restricted market distribution through brick and mortar distributors.
Originally established as Doug Tolson Engineering, the Nilfisk Group acquired the company in 2007 to become Nilfisk DTE. UK based DTE specializes in the manufacture, service and rental of industrial pressure washers. DTE has one of the largest rental fleets of industrial pressure washers in the UK.
For over 50 years, Gerni has been a leading player in developing high pressure washers for both professionals and consumers. The company was acquired by the Nilfisk Group in 1988 and the acquision allowed Nilfisk to start manufacturing high pressure washers for the first time. Today, Gerni remains a strong local brand in Australia.
Turkey-based Rottest delivers professional high pressure washers to the mid-market. The portfolio is recognized for its reliability and ease of use. The Nilfisk Group acquired the exclusive sales and distributions rights as well as 50% of the production company of Rottest in 2013.
The Nilfisk Group acquired Plataforma, a Brazilian floor cleaning equipment manufacturing company in 2010 in order to further strengthen the market position of the Nilfisk Group in Brazil.