Living standards are rising fast and it takes a lot to achieve "domestic bliss", as the graphic is entitled. The vacuum cleaner is regarded as a necessity compared to a radio.

The advertising campaigns show us the ideal family in the 1960s.

Nilfisk invests heavily in expanding its export sales organization and quickly establishes sales of Nilfisk vacuum cleaners in 70 different countries.

Here we have dutch marketing material.

The first wet vacuum cleaner is introduced in 1962 making it possible to clean wet areas quickly and easily.